Traffic Trend

Lens 4 · Estimated organic traffic for Beats vs each competitor. Monthly trend, US.

Competitive Observatory · Traffic Trend

Estimated organic traffic, who's growing

DataForSEO Bulk Traffic Estimation, historical. One area per brand. AirPods is dashed (Apple sibling).

Beats ETV
2.8M

estimated for Jun 2026

Δ vs prior month
+0.7%

Beats only

Lead competitor
Sony

6.7M ETV

Beats rank in set
#4

of 7 brands tracked

The trend

Estimated monthly traffic, Beats vs audio competitors

DataForSEO Bulk Traffic Estimation, monthly. AirPods is intentionally excluded below (see sibling context card).

84 data points across 7 audio brands and 12 months. Siblings excluded.

Sibling context

AirPods (apple.com aggregate) sits at 1B estimated monthly traffic. That's orders of magnitude larger than any audio competitor. apple.com spans the iPhone funnel, support, and the whole Apple ecosystem, so it isn't a fair audio-category comparison. Tracked here for context, kept out of the chart.