Competitive Observatory · Position Movers
What moved this week, and what's slipping
Daily SERP snapshots feed a 7-day delta view. Anything moving ±3 positions surfaces here before the rest of the dashboard catches up. Until two sweeps are 6+ days apart, the table below uses the latest snapshot as the comparison baseline.
Moved up
315
↑3+ vs prior snapshot
Moved down
323
↓3+ vs prior snapshot
New top-3
29
broke into positions 1–3
Lost top-10
136
dropped off page 1
Comparison baseline
Current Beats positions across the priority set
Latest SERP snapshot. This is the baseline against which next week's positions get diffed. Sweep captured 2h ago.
Top-3
28
Top-10
36
Below top-10
16
Tracked
1968
| Priority keyword | Tier | Beats pos | Top competitor |
|---|---|---|---|
beats | brand | #1 | AirPods#10 |
beats by dre | brand | #1 | AirPods#11 |
beats headphones | brand | #1 | AirPods#7 |
beats earbuds | brand | #1 | AirPods#9 |
beats studio pro | brand | #1 | AirPods#16 |
beats fit pro | brand | #1 | n/a |
beats pill | brand | #1 | n/a |
beats pro | brand | #1 | AirPods#3 |
beats by dre headphones | brand | #1 | AirPods#12 |
beats workout headphones | brand | #1 | AirPods#14 |
beats over ear headphones | brand | #1 | AirPods#20 |
beats audio | brand | #1 | AirPods#16 |
beats solo 4 | brand | #2 | AirPods#9 |
beats solo buds | brand | #2 | AirPods#6 |
beats flex | brand | #2 | n/a |
powerbeats pro 2 | brand | #2 | AirPods#6 |
beats noise cancelling | brand | #2 | AirPods#12 |
beats studio buds | brand | #3 | AirPods#19 |
beats solo 4 vs sony | conquest | #6 | n/a |
beats solo 4 vs bose | conquest | #6 | n/a |
beats vs apple | conquest | #6 | n/a |
beats studio pro review | brand | #7 | n/a |
beats true wireless earbuds | brand | #7 | AirPods#24 |
wireless headphones | category | #7 | JBL#13 |
beats studio buds plus | brand | #8 | n/a |
beats vs airpods | conquest | #8 | n/a |
beats running headphones | brand | #11 | AirPods#6 |
beats by dre earbuds | brand | #12 | AirPods#10 |
beats noise cancelling headphones | brand | #12 | AirPods#17 |
powerbeats pro 2 vs jabra | conquest | #12 | n/a |
beats studio pro wireless | brand | #13 | AirPods#17 |
best beats alternative | conquest | #13 | n/a |
beats studio | brand | #15 | AirPods#19 |
beats vs | brand | #16 | n/a |
beats earbuds wireless | brand | #16 | AirPods#10 |
beats flex vs apple earbuds | conquest | #16 | AirPods#8 |
beats studio pro vs sennheiser | conquest | #17 | n/a |
beats solo buds vs airpods | conquest | #19 | n/a |
beats vs sony | conquest | #21 | n/a |
beats solo 4 review | brand | #22 | n/a |
beats wireless | brand | #24 | AirPods#9 |
bluetooth earbuds | category | #38 | Jabra#39 |
best wireless headphones | category | n/a | n/a |
best noise cancelling headphones | category | n/a | Skullcandy#13 |
best headphones | category | n/a | n/a |
best earbuds | category | n/a | Skullcandy#19 |
best wireless earbuds | category | n/a | n/a |
beats vs bose | conquest | n/a | n/a |
beats fit pro vs airpods pro | conquest | n/a | n/a |
powerbeats pro 2 vs airpods pro | conquest | n/a | n/a |
The movers
±3 position swings in the last 7 days
Sorted by largest upward move. ↑ = position improved (lower number); ↓ = position dropped.
| Keyword | Tier | Domain | Was | Now | Δ |
|---|---|---|---|---|---|
beats earbuds | brand | www.beatsbydre.com | #25 | #1 | ▲ +24 |
bluetooth earbuds | category | www.amazon.com | #2 | #25 | ▼ -23 |
beats workout headphones | brand | www.beatsbydre.com | #24 | #1 | ▲ +23 |
beats workout headphones | brand | www.reddit.com | #26 | #3 | ▲ +23 |
best headphones | category | www.nytimes.com | #25 | #2 | ▲ +23 |
wireless headphones | category | www.bestbuy.com | #25 | #2 | ▲ +23 |
beats noise cancelling headphones | brand | www.amazon.com | #3 | #24 | ▼ -21 |
best earbuds for travel | category | www.scarbir.com | #23 | #4 | ▲ +19 |
best headphones | category | www.amazon.com | #27 | #8 | ▲ +19 |
best earbuds for sleeping | category | www.cnn.com | #4 | #23 | ▼ -19 |
beats earbuds | brand | www.amazon.com | #22 | #3 | ▲ +19 |
beats studio pro vs sennheiser | conquest | www.soundguys.com | #21 | #3 | ▲ +18 |
sony wf-1000xm5 vs beats | conquest | versus.com | #4 | #22 | ▼ -18 |
best earbuds for running | category | www.runnersworld.com | #3 | #21 | ▼ -18 |
beats pill vs bose soundlink | conquest | www.soundguys.com | #3 | #21 | ▼ -18 |
beats earbuds wireless | brand | www.youtube.com | #25 | #7 | ▲ +18 |
best headphones 2026 | category | www.youtube.com | #21 | #4 | ▲ +17 |
beats vs bose | conquest | recordingnow.com | #5 | #22 | ▼ -17 |
best headphones for calls | category | headphonesaddict.com | #23 | #6 | ▲ +17 |
best truly wireless earbuds | category | www.amazon.com | #21 | #4 | ▲ +17 |
best on ear headphones | category | www.youtube.com | #6 | #23 | ▼ -17 |
best noise cancelling earbuds | category | www.nytimes.com | #22 | #5 | ▲ +17 |
beats headphones | brand | www.amazon.com | #3 | #20 | ▼ -17 |
best portable speaker | category | www.reddit.com | #20 | #4 | ▲ +16 |
beats vs sennheiser | conquest | www.soundguys.com | #6 | #22 | ▼ -16 |
best wireless earbuds for working out | category | www.amazon.com | #5 | #21 | ▼ -16 |
beats studio pro vs sony wh-1000xm5 | conquest | www.soundguys.com | #3 | #19 | ▼ -16 |
best wireless speaker | category | www.nytimes.com | #22 | #6 | ▲ +16 |
beats studio pro vs sony wh-1000xm5 | conquest | versus.com | #4 | #20 | ▼ -16 |
beats solo 4 vs bose | conquest | versus.com | #18 | #2 | ▲ +16 |
best earbuds | category | www.reddit.com | #20 | #5 | ▲ +15 |
beats vs jbl | conquest | versus.com | #20 | #5 | ▲ +15 |
best speaker for parties | category | www.adorama.com | #25 | #10 | ▲ +15 |
best bluetooth headphones | category | www.whathifi.com | #8 | #23 | ▼ -15 |
best anc headphones | category | www.soundguys.com | #6 | #21 | ▼ -15 |
powerbeats pro 2 | brand | www.youtube.com | #22 | #7 | ▲ +15 |
beats over ear headphones | brand | www.amazon.com | #4 | #19 | ▼ -15 |
beats studio buds | brand | www.ebay.com | #7 | #22 | ▼ -15 |
best bluetooth headphones | category | www.forbes.com | #22 | #7 | ▲ +15 |
beats solo buds vs airpods | conquest | versus.com | #22 | #7 | ▲ +15 |
best earbuds for sleeping | category | www.reddit.com | #16 | #2 | ▲ +14 |
wireless headphones | category | www.pcmag.com | #8 | #22 | ▼ -14 |
beats fit pro | brand | www.uclastore.com | #6 | #20 | ▼ -14 |
beats wireless | brand | www.beatsbydre.com | #10 | #24 | ▼ -14 |
best wireless earbuds 2026 | category | www.youtube.com | #6 | #20 | ▼ -14 |
beats earbuds wireless | brand | www.beatsbydre.com | #2 | #16 | ▼ -14 |
best anc headphones | category | www.youtube.com | #19 | #5 | ▲ +14 |
beats noise cancelling | brand | www.amazon.com | #18 | #4 | ▲ +14 |
best bluetooth headphones | category | www.amazon.com | #3 | #17 | ▼ -14 |
beats running headphones | brand | www.amazon.com | #3 | #17 | ▼ -14 |
best headphones | category | www.soundguys.com | #23 | #9 | ▲ +14 |
beats solo buds | brand | www.mynavyexchange.com | #21 | #7 | ▲ +14 |
beats studio | brand | www.beatsbydre.com | #1 | #15 | ▼ -14 |
powerbeats pro 2 vs jabra | conquest | www.rtings.com | #18 | #4 | ▲ +14 |
best premium headphones | category | www.whathifi.com | #10 | #24 | ▼ -14 |
best earbuds for running | category | www.nytimes.com | #23 | #9 | ▲ +14 |
best wireless speaker | category | www.youtube.com | #5 | #19 | ▼ -14 |
beats vs | brand | www.beatsbydre.com | #2 | #16 | ▼ -14 |
best truly wireless earbuds | category | www.soundguys.com | #6 | #19 | ▼ -13 |
bose quietcomfort ultra review | conquest | www.whathifi.com | #20 | #7 | ▲ +13 |
best earbuds for podcasts | category | www.techgearlab.com | #10 | #23 | ▼ -13 |
beats noise cancelling | brand | www.bestbuy.com | #6 | #19 | ▼ -13 |
beats vs | brand | www.youtube.com | #7 | #20 | ▼ -13 |
headphones with best battery life | category | www.youtube.com | #25 | #12 | ▲ +13 |
powerbeats pro 2 vs airpods pro | conquest | www.rtings.com | #8 | #21 | ▼ -13 |
best headphones for calls | category | www.nytimes.com | #2 | #15 | ▼ -13 |
beats studio pro vs bose quietcomfort | conquest | www.rtings.com | #7 | #20 | ▼ -13 |
best budget headphones | category | www.nytimes.com | #6 | #19 | ▼ -13 |
beats studio | brand | www.youtube.com | #20 | #7 | ▲ +13 |
best earbuds for calls | category | www.youtube.com | #22 | #9 | ▲ +13 |
beats vs sony | conquest | versus.com | #9 | #22 | ▼ -13 |
beats vs skullcandy | conquest | versus.com | #5 | #18 | ▼ -13 |
best budget wireless earbuds | category | www.youtube.com | #18 | #5 | ▲ +13 |
best budget headphones | category | www.audiophileon.com | #3 | #16 | ▼ -13 |
beats solo buds vs airpods | conquest | talkingtechandaudio.com | #19 | #6 | ▲ +13 |
best premium headphones | category | headphones.com | #23 | #11 | ▲ +12 |
beats vs jbl | conquest | www.youtube.com | #21 | #9 | ▲ +12 |
beats vs airpods | conquest | www.youtube.com | #7 | #19 | ▼ -12 |
bluetooth earbuds | category | www.bestbuy.com | #19 | #7 | ▲ +12 |
beats vs sennheiser | conquest | versus.com | #8 | #20 | ▼ -12 |
beats studio pro vs sennheiser | conquest | www.rtings.com | #21 | #9 | ▲ +12 |
beats vs bose | conquest | www.soundguys.com | #9 | #21 | ▼ -12 |
beats pill vs jbl | conquest | www.rtings.com | #19 | #7 | ▲ +12 |
best wireless speaker | category | www.whathifi.com | #14 | #2 | ▲ +12 |
beats studio buds plus vs airpods pro | conquest | www.soundguys.com | #5 | #17 | ▼ -12 |
best budget headphones | category | www.whathifi.com | #18 | #6 | ▲ +12 |
beats vs | brand | www.whathifi.com | #20 | #8 | ▲ +12 |
best workout earbuds | category | www.nytimes.com | #17 | #5 | ▲ +12 |
beats solo 4 vs sony | conquest | versus.com | #3 | #15 | ▼ -12 |
beats running headphones | brand | www.walmart.com | #21 | #9 | ▲ +12 |
beats studio buds plus | brand | www.reddit.com | #16 | #4 | ▲ +12 |
best workout earbuds | category | www.consumerreports.org | #20 | #8 | ▲ +12 |
beats studio pro vs bose quietcomfort | conquest | recordingnow.com | #4 | #16 | ▼ -12 |
best earbuds under 200 | category | www.rtings.com | #6 | #18 | ▼ -12 |
best budget wireless earbuds | category | eardopes.com | #7 | #19 | ▼ -12 |
beats pro | brand | www.costco.com | #21 | #9 | ▲ +12 |
best earbuds for android | category | www.soundguys.com | #9 | #21 | ▼ -12 |
best headphones for music | category | www.youtube.com | #16 | #4 | ▲ +12 |
beats solo buds | brand | www.bestbuy.com | #20 | #8 | ▲ +12 |
best wireless headphones for travel | category | www.youtube.com | #10 | #22 | ▼ -12 |