Competitive Observatory · Share-of-Voice
In the searches that matter, who is winning?
Beats' organic position across 110 priority keywords, trended weekly against every named competitor.
Beats top-10 keywords
26
of 110 tracked
Beats rank in set
#1
of 8 brands
Lead competitor
AirPods
12 top-10 keywords
Top-3 keywords
18
Beats in positions #1–#3
The trend
Top-10 share by entity, weekly
Each line is a brand. Higher = more keywords ranking in Google's top-10. AirPods is dashed (Apple sibling).
The board
Brand leaderboard
Latest snapshot from fact_serp_rank. Top-10 share is our headline SoV metric; top-3 and avg position are the secondary lenses.
| Brand | Top-10 | Top-3 | Any position | Avg position |
|---|---|---|---|---|
| BeatsOwner | 26 | 18 | 42 | 7.1 |
| AirPodsSibling | 12 | 1 | 24 | 12.1 |
| Skullcandy | 6 | 2 | 9 | 8.2 |
| JBL | 5 | 1 | 7 | 7.4 |
| Bose | 3 | 2 | 5 | 10.8 |
| Sennheiser | 0 | 0 | 0 | n/a |
| Sony | 0 | 0 | 0 | n/a |
| Jabra | 0 | 0 | 1 | 39.0 |