Operations · Catalog
The entity + keyword universe
Defined once in Phase 0 and reused by every lens. Mutations happen via Supabase migrations, not the dashboard. This is an analyst-curated list.
7 competitors · 1 sibling
30 brand · 50 category · 30 conquest
owned + marketplace + retail
deferred to Phase 3 marketplace work
The brand set
Entities being tracked
Beats is the owner; everyone else is a tracked competitor. AirPods carries is_sibling=true (Apple subsidiary). It appears in SoV but is rendered distinctly across the dashboard.
| Name | Type | Domain | Role | Notes |
|---|---|---|---|---|
| Beats | brand | beatsbydre.com | Owner | Owned |
| AirPods | competitor | apple.com | Sibling | Apple sibling — competes but treated distinctly |
| Bose | competitor | bose.com | Competitor | QuietComfort, Ultra lines |
| Jabra | competitor | jabra.com | Competitor | Office + sport lines |
| JBL | competitor | jbl.com | Competitor | Harman-owned, mid-tier |
| Sennheiser | competitor | sennheiser-hearing.com | Competitor | Audiophile + studio |
| Skullcandy | competitor | skullcandy.com | Competitor | Action-sports lifestyle |
| Sony | competitor | sony.com | Competitor | WH-1000XM, WF lines |
The keyword universe
110 priority terms across 3 tiers
Tier determines cadence and interpretation. Daily SERP cron hits the priority subset; weekly Labs sweep hits the long tail. Higher-priority terms surface first in the position-movers watchlist.
Brand terms
Branded Beats SKU + brand-modifier terms (beats by dre, beats studio pro, etc.).
30
- beatsp100
- beats by drep100
- beats earbudsp95
- beats headphonesp95
- beats solo 4p90
- beats studio prop90
- powerbeats pro 2p90
- beats fit prop85
- beats pillp85
- beats solo budsp85
- beats studio buds plusp85
- beats flexp80
- beats studiop80
- beats noise cancellingp75
- beats solo 4 reviewp75
- beats studio budsp75
- beats studio pro reviewp75
- beats studio pro wirelessp75
- beats by dre earbudsp70
- beats by dre headphonesp70
- beats earbuds wirelessp70
- beats noise cancelling headphonesp70
- beats prop70
- beats vsp70
- beats wirelessp70
- beats audiop65
- beats over ear headphonesp65
- beats running headphonesp65
- beats true wireless earbudsp65
- beats workout headphonesp65
Category terms
Unbranded category demand (best wireless headphones, noise cancelling earbuds).
50
- best headphonesp100
- best noise cancelling headphonesp100
- best wireless headphonesp100
- best earbudsp95
- best wireless earbudsp95
- best bluetooth headphonesp90
- best noise cancelling earbudsp90
- best running headphonesp90
- best workout headphonesp90
- best anc headphonesp85
- best bluetooth speakerp85
- best earbuds for runningp85
- best headphones 2026p85
- best over ear headphonesp85
- best wireless earbuds 2026p85
- best wireless earbuds for working outp85
- best workout earbudsp85
- best budget headphonesp80
- best budget wireless earbudsp80
- best earbuds for gymp80
- best earbuds for iphonep80
- best earbuds under 200p80
- best headphones under 300p80
- best portable bluetooth speakerp80
- best truly wireless earbudsp80
- noise cancelling earbudsp80
- wireless earbuds with noise cancellingp80
- wireless headphonesp80
- best bass headphonesp75
- best earbuds for androidp75
- best earbuds for callsp75
- best earbuds for travelp75
- best headphones for musicp75
- best portable speakerp75
- best speaker for partiesp75
- best wireless headphones for travelp75
- bluetooth earbudsp75
- over ear headphonesp75
- best earbuds for small earsp70
- best headphones for callsp70
- best headphones for working from homep70
- best on ear headphonesp70
- best outdoor bluetooth speakerp70
- best premium headphonesp70
- best wireless speakerp70
- earbuds with best battery lifep70
- headphones with best battery lifep70
- best closed back headphonesp65
- best earbuds for podcastsp65
- best earbuds for sleepingp65
Conquest terms
Comparative terms where Beats is named alongside a competitor (beats vs sony).
30
- beats vs airpodsp100
- beats fit pro vs airpods prop95
- beats vs bosep95
- beats vs sonyp95
- powerbeats pro 2 vs airpods prop95
- beats studio buds plus vs airpods prop90
- beats studio pro vs bose quietcomfortp90
- beats studio pro vs sony wh-1000xm5p90
- beats vs jblp90
- beats pill vs bose soundlinkp85
- beats pill vs jblp85
- beats solo 4 vs bosep85
- beats solo 4 vs sonyp85
- beats studio pro vs apple airpods maxp85
- beats vs sennheiserp85
- best alternative to airpodsp85
- beats solo buds vs airpodsp80
- beats vs applep80
- bose quietcomfort ultra reviewp80
- powerbeats pro 2 vs jabrap80
- sony wh-1000xm5 reviewp80
- airpods max reviewp75
- beats studio pro vs sennheiserp75
- jbl flip 7 reviewp75
- sony wf-1000xm5 vs beatsp75
- beats flex vs apple earbudsp70
- beats vs skullcandyp70
- best beats alternativep70
- bose ultra open earbuds vs beatsp70
- sennheiser momentum 4 reviewp70
The channels
Where Beats actually meets the consumer
Owned (Beats.com DTC), marketplace (Amazon, first-class DataForSEO coverage), retail (Best Buy and others, captured via Google Shopping + SERP since DataForSEO has no direct connector).
| Channel | Type | Access path | Notes |
|---|---|---|---|
| Amazon | marketplace | amazon_api | First-class DataForSEO coverage via Merchant API |
| beatsbydre.com | owned | direct | Primary DTC site |
| Best Buy | retail | google_shopping | No direct DFS connector — captured via Shopping + SERP organic |
| Other retail | retail | google_shopping | Apple Store, Target, Walmart — Shopping aggregation |